Hope - Improving lives through our thoughtful and effective mentoring programs
Healing - Empowering a life for tomorrow, not just sustaining a life for today
Empowerment - Caring for those ravaged by HIV/AIDS, violence, and abject poverty through mental and wellness programs
Justice - Fair and righteous treatment of women and children
Community - Life challenges can only be solved collectively, not individually
Accountability - Individuals and communities are ultimately responsible for their own success
To confront the root causes of poverty and remove the barriers to self-sufficiency by working with one woman and one community at a time until we reach all of South Africa, through the empowerment of these women with the skills, resources, and support networks to start businesses and social service projects to sustain not only themselves, but their families and communities.